ADVERTISING & GRAPHIC DESIGN
KAYLEY BEASLEY STUDIO
Purpose-driven branding, merch, and campaign design with personality.
Multipage Publication
Outer Banks Observer is a regional travel magazine focused on Kill Devil Hills. The challenge was to design a structured editorial layout that balances strong typography with immersive photography. Through a clear grid system and intentional pacing across spreads, the publication creates visual hierarchy while maintaining an engaging reading experience.
Conference Brand System
Futurelance is a design and technology conference for emerging creatives. The objective was to build a cohesive brand system that scales across digital, environmental, and print materials. Bold typography and structured layouts create a unified identity that feels energetic, organized, and professional.
Brand Identity & Packaging
BeetBox is a mobile farmers market serving underserved North Carolina communities. The challenge was to create an approachable, trustworthy identity that communicates accessibility and freshness. The system combines bold color, friendly typography, and clear hierarchy across packaging and print materials to build community-focused brand recognition.
Strategic Design
Approach
Research & Insight
01
Diving deep into brand history and market analysis to uncover unique opportunities for impactful visual narratives in advertising and graphic design.
Creative Strategy
02
Translating core brand values into cohesive visual systems that bridge the gap between business objectives and memorable campaign work.
Intentional Design
03
A methodical approach to crafting every touchpoint, from branding systems to merchandise, ensuring precision and technical excellence.
Measurable Impact
04
Deploying refined visual solutions that solve real-world problems and drive conversion through sharp, strategic problem-solving.
Hi, I'm Kayley!
I’m a graphic designer who loves building strong brand systems and multi-channel campaigns. I focus on clean layouts, clear hierarchy, and designs that solve real problems. Every project I take on starts with strategy and ends with visuals that feel polished, modern, and purposeful.
— Kayley Beasley
LET'S TALK!
Strategic design is more than aesthetics—it's about solving complex communication challenges. Whether you're a startup looking for a brand identity or an established business needing a custom campaign, I'm ready to bring your vision to life.
hello@kayleybeasley.studio
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KAYLEY BEASLEY STUDIO *** STRATEGIC DESIGN *** BRANDING *** MERCHANDISE